Spring Break
The Daily OrangePass it on: Examples in viral marketing
Abstract:
Hotmail (1996)
Hotmail.com
The signatures attached to every outgoing Hotmail message were one of the earliest examples of viral marketing and gave way to the e-mail services' early success. Sent to every recipient of a Hotmail advertising subscription to Microsoft's free e-mail service, the signatures quickly attracted more than 150,000 subscribers within its first week on a budget of $500,000-$19 million dollars less than competitor Juno....
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laurens
posted 1/18/08 @ 11:19 AM EST
JRS - it's a look back on viral marketing. If you've already seen the links, you get what that means. And hotmail was the first email I remember using in high school. Everyone back then had an account.
Charles
posted 1/23/08 @ 4:30 PM EST
I liked the article myself. And I don't see why the hotmail thing is a stretch is those actual numbers are correct, that's exactly why I started using hotmail back then.
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JRS
posted 1/18/08 @ 3:10 AM EST
You didn't explain what viral marketing is, and if the reader already knew what it was the content of the article is useless, because they've already seen the links.
The hotmail thing is beyond a stretch, by the way.