The Daily Orange

Bob Costas to address university

Abstract:
Bob Costas, NBC sportscaster and Syracuse University alumnus, will host an on-campus question and answer session today.

Costas, who left the S.I. Newhouse School of Public Communications in 1974 before graduation to work at WSYR-TV and Radio in Syracuse, will speak at 2:30 p....

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David Marc

posted 9/24/08 @ 9:42 AM EST

"Bob Costas to address university" is a misleading headline, made worse by its inappropriate tone. An "address" is a speech, and when "address" is used as a verb, it usually is reserved for a political or administrative leader who is speaking on a specific subject, often in a crisis situation (e.g. "President to address nation on fiscal crisis"). The headline announces a speech by Costas; the article tells us that he will "host a question-and-answer session." Which is correct?

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