2008 Woodie Awards
The Daily OrangeBlue out as secondary SU color
Changeover will not affect athletic teams
By Chelsea Prince
Posted: 11/15/07, 12:30 AM EST Section: News
Syracuse University's signature orange and blue look has gone stale.
"We are the orange - we don't want to be the blue," said Nicci Brown, associate vice president for marketing and communications. "We are known as the orange, and we need to project that out a little more than what we have been doing."
Orange is the only official color of the university. To accent orange, blue has been considered the right hand of the university color system for more than 100 years, even before orange was considered a representative color for the university. Now, it appears that blue is fading away.
Many people noticed the color discrepancies after the Nov. 2 kickoff of the $1 billion campaign, as SU unveiled a new team of orange-only propaganda.
Additionally, the university's Web site underwent a recent facelift. The site now includes appealing graphics of the future Connective Corridor project, new fonts and placement adjustment. A burnt orange hue contrasts the fiery citrus color throughout the page.
Blue remains absent.
"I will say that it was a very conscious effort to focus on the color orange as SU can be associated with orange more than any other university in the country," Brown said.
However, this is not a push for elimination of blue, said Vice Chancellor Eric Spina. Syracuse will still see the same orange and blue tandem.
"Orange is clearly the emphasis, but blue will continue to be seen as the primary accent," Spina said.
The university seal has historically accented orange with white, while blue appears on most athletic wear, and these will be used at the same frequency, Spina said.
The SU Athletic Department will not be affected, said Sue Edson, assistant director of athletics for communications.
One glance at the SU fields and athletic merchandise conclude that blue is here to stay.
"But if people come here based on color, then this is the wrong school," Edson said. She added there is a push to mainstream the color orange, since it is the only official school color.
"We are the orange - we don't want to be the blue," said Nicci Brown, associate vice president for marketing and communications. "We are known as the orange, and we need to project that out a little more than what we have been doing."
Orange is the only official color of the university. To accent orange, blue has been considered the right hand of the university color system for more than 100 years, even before orange was considered a representative color for the university. Now, it appears that blue is fading away.
Many people noticed the color discrepancies after the Nov. 2 kickoff of the $1 billion campaign, as SU unveiled a new team of orange-only propaganda.
Additionally, the university's Web site underwent a recent facelift. The site now includes appealing graphics of the future Connective Corridor project, new fonts and placement adjustment. A burnt orange hue contrasts the fiery citrus color throughout the page.
Blue remains absent.
"I will say that it was a very conscious effort to focus on the color orange as SU can be associated with orange more than any other university in the country," Brown said.
However, this is not a push for elimination of blue, said Vice Chancellor Eric Spina. Syracuse will still see the same orange and blue tandem.
"Orange is clearly the emphasis, but blue will continue to be seen as the primary accent," Spina said.
The university seal has historically accented orange with white, while blue appears on most athletic wear, and these will be used at the same frequency, Spina said.
The SU Athletic Department will not be affected, said Sue Edson, assistant director of athletics for communications.
One glance at the SU fields and athletic merchandise conclude that blue is here to stay.
"But if people come here based on color, then this is the wrong school," Edson said. She added there is a push to mainstream the color orange, since it is the only official school color.
Viewing Comments 1 - 10 of 28
Jay
posted 11/15/07 @ 2:41 AM EST
this is the problem with this school. who really cares that much if our colors are orange or orange/blue? this is what we write articles about? ok syracuse. (Continued…)
LA
posted 11/15/07 @ 4:50 AM EST
The title of the article is "Blue out as secondary color", yet every person quoted in the article says it isn't. The only place it seems to be out is on the capital campaign collateral and the website home page. (Continued…)
Ken Turner
posted 11/15/07 @ 5:48 AM EST
Blue out as secondary color.
"Orangemen and Orangewomen" now become "Orange".
Drop Otto then reinstate him as a mascot.
Change the SU logo then change it to an S. (Continued…)
michael
posted 11/15/07 @ 9:05 AM EST
this is just another ridiculous change by the administration! Just when you think the genius of Cantor and Gross cant possibly mess up SU tradition more, they come out with this garbage!!
BRING BACK THE ORANGEMEN AND BRING BACK THE ORANGE AND THE BLUE!!
SU FAN FOR LIFE! AND AN ALUMNI EXTREMELY DISAPPOINTED WITH THIS NEWS!
GET A CLUE SU!
HD
posted 11/15/07 @ 10:02 AM EST
The new website reminds me of Princeton. If the Syracuse website had blue in it instead of that dark gray and black, it would still highlight the orange and still be legible. (Continued…)
Matt
posted 11/15/07 @ 10:14 AM EST
I agree Michael. Does it mean nothing to the administration that the all orange uniforms of the football team were inthe top 5 ugliest nationally? Is it too hard to even get the jersey to match the helmet? Have we forgotten that the flag of the state of NY is orange and blue and we put an NY on the helmet, spend millions on campaigns in the city as NY's hometown college team and then eliminate the blue? It doesn't matter that we're the laughing stock of football, or that we have been the guinea pig for Nike, only to throw out their advice, only to let them then redesign the basketball uniforms. (Continued…)
BP
posted 11/15/07 @ 10:15 AM EST
Syracuse gained prominence nationally thanks to the athletic teams - basketball, football, and even lacrosse in the 80's. Back then, Orange and Blue were the main colors. (Continued…)
Pete
posted 11/15/07 @ 10:28 AM EST
They should be focused on more core, value-added activites, like eliminating positions that feel the need "to be creative for the sake of being creative" or instilling "change for the sake of change". (Continued…)
Rick
posted 11/15/07 @ 11:50 AM EST
"I will say that it was a very conscious effort to focus on the color orange as SU can be associated with orange more than any other university in the country"
Right. (Continued…)
Alberto Dominguez
posted 11/15/07 @ 2:33 PM EST
As far as I am concerned, I bleed Orange and BLUE - not just orange.
I am tired of these lame campaigns that add no substance to the overall education of SU students. (Continued…)
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