Spring Break
The Daily OrangeFeature
It's spreading…
From political campaigns to movies, the Internet has changed the advertising world
By Edward Paik
It began as a summer tease. A trailer beginning at a surprise party and ending in the midst of a rampage in New York City and the decapitation of the Statute of Liberty by an unidentified monster. Even with the scene shot through the lens of a consumer handheld camcorder, the film seemed epic.
Pass it on: Examples in viral marketing
By Daily Orange Staff
Hotmail (1996) Hotmail.com The signatures attached to every outgoing Hotmail message were one of the earliest examples of viral marketing and gave way to the e-mail services' early success. Sent to every recipient of a Hotmail advertising subscription to Microsoft's free e-mail service, the signatures quickly attracted more than 150,000 subscribers within its first week on a budget of $500,000-$19 million dollars less than competitor Juno.
There will be blood
'Lietenant of Inishmore' promises buckets of blood onstage
By Shayna Meliker
IF YOU GO: What: "The Lieutenant of Inishmore" Where: Syracuse Stage When: Jan. 16-Feb. 3 How Much: $9 with student ID, $15 and up without "The Lieutenant of Inishmore" might be the bloodiest play to debut at Syracuse Stage this season. The comedic production uses approximately two quarts of stage blood for each gory performance.
Opera 'Dido and Aeneas' debuts tonight
By Daniel Bortz
IF YOU GO What: "Henry Purcell's 'Dido & Aeneas'" Where: Setnor Auditorium When: Jan. 18-20 at 8 p.m. Cost: Free with student ID ($5 without) For audiophiles looking for a nice sound byte to kick off the New Year, the Syracuse University Opera Workshop will present a trio of performances this weekend.
Top 5
Top 5 Reasons the writers' strike needs to end 1. Even Jon Stewart is struggling. "A Daily Show?" That's no good. 2. Awards shows are even more of a sham than usual, with Entertainment Tonight hosts "presenting" awards at press conferences. At least they weren't annoying anyone.
Monster thrills
'Cloverfield' scare factor tops that of 'Godzilla'
By Tim Goessling
"Cloverfield" is not a monster movie for our generation; it IS the monster movie for our generation. We have grown up on instant messaging, digital cameras, Facebook, MySpace, YouTube and the tragedy of Sept. 11. This isn't your parent's monster movie, it isn't even your older siblings - it's yours.
